Taking a standout approach year after year at HRS — Boston Scientific’s most lucrative tradeshow.
Positioned as one of the top three companies in their category and facing tough competition from Medtronic, Boston Scientific’s Rhythm Management franchise wanted to make a standout appearance at HRS.
Working with their exhibition architects and existing booth elements, we came up with bold creative solutions and pushed the boundaries for the LED components year after year.
2021: WIN WHERE WE ARE BETTER
2021 THEME
Perspective is power.
The data speaks for itself.
The magic happens when Boston Scientific’s advanced technology and unique product differentiation is paired with the Electrophysiologist’s unique perspective.
THE RESULT IS EXTRAORDINARY.
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Power of our data
Leverage the most recent findings and see new opportunities.
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Power of their perspective
Overcome complexity, gain new, insights and transform care.
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Power of differentiated technology
Seek extraordinary solutions with advanced technologies.
Taking med-tech product representation to a whole new level.
Prismatic, semi-transluscent product videos, custom rendered for HRS animate across the LED panels showcasing Boston Scientific’s most advanced technologies in action. Extraordinary products delivering extraordinary results—only from Boston Scientific.
2020: FOCUS ON DEFINING MOMENTS
2020 THEME
Make your mark.
It all starts with patients, looking for a better way.
Setting the standard for extraordinary solutions.
Then staying on the cutting edge, never stopping on the path to progress.
THESE ARE THE DEFINING MOMENTS.
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Doing the right thing.
Putting our patients first.
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Setting the standard.
Finding life changing solutions for populations.
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Leading the pursuit of what's next.
Continuously forging ahead.
Looking at patient populations and outcomes in a new way.
Drone footage of the general population shot in key geographic locations create visual textures moving across the LED panels — a visual infographic representing populations paired with data graphics and outcomes. Putting patients first, we look at where we are and where we can be with advanced technologies only from Boston Scientific.
2019: PAST. PRESENT. FUTURE.
2019 THEME
The future starts here.
We stand on the shoulders of giants. Developing technologies that others cannot. Our only focus is progress.
THE BEST WAY TO CHANGE THE FUTURE IS TO CREATE IT.
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It takes pioneers to make history.
A journey of unrelenting curiousity.
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It takes visionaries to create the future.
Energy, frequency, vibration, momentum. Through extraordinary experimentation these elements have been the foundation for unprecedented advancements.
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It takes bold moves to advance now.
Paired with curiosity, we unlock the secrets to a future not yet imagined.
Creating an an atmosphere of curiosity.
Booth LED panels are transformed into a multi-sensory interactive experience using pattern, color, light, motion and sound. Through interactive problem solving visitors can discover a hidden power to impact the booth itself. A bold vision of rhythm management—only from Boston Scientific.
