Making a dramatic entrance into the cordless commercial vacuum market.
Sanitaire needed a campaign to introduce the new Quickboost battery-operated upright vacuum into a commercial market where they were already lagging behind. It was imperative that this campaign draw attention and generate enough sales for Sanitaire to legitimately enter the cordless market and be able to retain existing customers by filling the cordless category gap.
Unleashing productivity.
Corded vacuums are bulky and finding an outlet, tripping over messy cords and creating a big disruption can inhibit cleaning crews from cleaning thoroughly, especially for quick touch-ups. Sanitaire’s NEW lightning fast, battery-powered machine moves quickly and goes anywhere, anytime, discreetly. 480 watts of ultra-light, untethered cleaning power lets you obliterate messes at a moment’s notice.
With Hitchcock-like visuals and bold, playful, on-point messaging this campaign made a dramatic entrance at the ISSA tradeshow, proving to be highly successful for Sanitaire and solidified their entry into the market in the cordless category.
