Launching a crowd-based product during a global pandemic.
3M was ready to launch their new Kid’s Hearing Protection line of products into the marketplace just as COVID-19 hit. In order to create the necessary materials to gain penetration into the retail marketplace and secure placement at shelf, they were in need of both photography and video assets as well as all supporting launch materials.
So, how do we create the dynamic energy and the implied sound level of stadium events without showing the event or the crowd?
There’s no stopping you now.
Bring on the noise. Bring on the fun. 3M Kids Hearing Protection helps protect little ears from sounds both big and small. So, get the kids, grab the hearing protection and see where the day takes you.
