Getting to the root of what is important in maternity care with Essentia Health.
Essentia Health was facing some tough competition from other hospitals and clinics in the region when it came to maternity care. Competitive facilities were focusing on the delivery day experience — creating a spa-like environment with amenities like lavender scented pillows, whirlpool tubs and high-thread-count sheets. But the experience of pregnancy is a complete journey, and sometimes complicated. There can be a lot of questions and anxiety around giving birth, the delivery day, and after.
We wanted to create an OB-specific campaign promoting Essentia’s providers and their superior level of patient care. We gathered current and past patients along with physicians and nurses to talk about pregnancy and birth in an authentic, open, honest and way.
Reassuring and intimate conversations about the experience of giving birth and what really matters most.
HEALTHY MOM. HEALTHY BABY.
Every birth story is different. When you look back, the little details will fade and a broader picture will come into view — the people in the room, the support that got you through and that one moment when your whole world changed forever — that’s what lingers. And in the end, when people ask what it was like, you’ll remember what matters most: healthy mom, healthy baby.
Let’s be frank.
By interviewing those who are expecting, those who’ve been there before, those who have delivered, and those who are just along for the ride, we start an authentic dialogue about the birth experience.
